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I think the work environment is somewhat (high expectations) like Codger implied, but then I found out that they are distributing 15% of the stock to 50 employees. If the company is even partly successful and maybe evaluates to 500 million in 2 years, well ...you can do the math but I get 1.5 Mil each. I know thety are ahead of schedule on their inventory of search pages. All this info is public from internet searches I did.

Also they have a lot of money in the bank, enough for 4 years.

and ... due to the cultural-specific nature of their business .. (drum roll).. they only hire Americans!!

OK you got me on the 2-year 500 Million one. I was probably optimistic, but they have to be worth 100 Mill right now based on the 5:1 venture capital ratio. With Microsoft in a buying mode, search is getting more valuable. I assume that they will build value and sell before they run out of money. The VC's will see to that.

If they didn't have a plan, I don't think Sequoia, Elon Musk, CBS & others would have invested (rather heavily). Investors like this can provide enough outside influence and partnering to make it happen. As we all know, it's the hype and perception that makes value.

They started last year with enough venture money to last 5 years. They now have 50 employees with enough cash to last 4 more years. The goal was create the top 10,000 search result pages. They exceeded their goal and are now around 50,000 search result pages. It looks to me that the site is attractive to the yuppie "pop" crowd searching for news, video games, entertainment, "how to" stuff. No pages on "how to program a Vax" , but I did find this http://www.mahalo.com/Sheyla_Hershey

More seriously, it is the simple organization of each search result page that I like, with a nice guide's summary at the top of each one.

There is currently no significant revenue as far as I know, but the plan seems to be to build a brand and a following. They are still in Beta and going strong.