There are several good reasons why it happens:
1) You may not have enough quality content and need to supplement (my case) or you just get lazy.
2) There's the quid pro quo factor - you post on mine and I'll post on yours.
3) Also quid pro quo -you help build the authority of the web site you reference by building back links. This helps them get better Google page ranking. They tend to appreciate that and some will reciprocate.
When ArnoldW2 linked to my site, without knowing it, he actually did me a favor. Backlinks and original content are two important components to Google's ranking formula.
This is why I check all links to my page. If it was in another blog, I post a comment thanking them for the reference. If it was a criticism, I learn from it and take action, but in all cases, I participate in the conversation. You never know what you can learn.
Zen
ProjectNomad
1) You may not have enough quality content and need to supplement (my case) or you just get lazy.
2) There's the quid pro quo factor - you post on mine and I'll post on yours.
3) Also quid pro quo -you help build the authority of the web site you reference by building back links. This helps them get better Google page ranking. They tend to appreciate that and some will reciprocate.
When ArnoldW2 linked to my site, without knowing it, he actually did me a favor. Backlinks and original content are two important components to Google's ranking formula.
This is why I check all links to my page. If it was in another blog, I post a comment thanking them for the reference. If it was a criticism, I learn from it and take action, but in all cases, I participate in the conversation. You never know what you can learn.
Zen
ProjectNomad
